“10 years ago I took a huge risk and started my small business. Thank goodness I did!” - Emily Johnson

Introduction:

This is what I sell...

My space-themed astronaut plush soft toys—a bit niche, I know 😆

I started my small business over 10 years ago, right at my kitchen table. From those humble beginnings, I’ve grown it into a multi six-figure brand, reaching customers in 15 countries around the world, mainly through Amazon and my website.

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I’m here to share my journey and teach you exactly how I built my small business. Follow along to track my product business progress and discover the strategies I use.

Whether you’re looking to launch your own small biz, scale your current one or refine your marketing and selling tactics, my insights cover it all, my main revenue streams, website and Amazon.

Follow me @dreamers_should and watch how I build my business and get to learn exactly what I do.

How I Launched My Product Business on Amazon and Found Success

Starting a product business from scratch is a challenging yet rewarding adventure. For me, the journey began with a passion for space-themed toys and a dream of sharing that passion with others. I turned that dream into reality by launching my small business on Amazon, a platform that has become a cornerstone of my success. In this blog post, I'll share how I started selling on Amazon, the strategies I used to boost sales, and the lessons I learned along the way. If you're looking to start your own product business, I hope my story can inspire and guide you.

Discovering My Niche

The first step in my journey was discovering a niche that combined my interests and market demand. As a space enthusiast, I noticed a gap in the market for high-quality, space-themed soft toys. From cuddly astronauts to plush planets, I envisioned a product line that would delight both children and adults. This niche was unique, appealing, and had the potential to stand out in the crowded toy market.

Setting Up My Amazon Store

Launching on Amazon was the logical next step. Amazon’s massive reach and established customer base made it the perfect platform to introduce my space-themed toys. Here’s how I got started:

1. Creating an Amazon Seller Account: I registered as a seller on Amazon, choosing the Professional selling plan to take advantage of its benefits.

2. Product Listings: I created detailed product listings, focusing on high-quality images and engaging descriptions. Keywords were crucial here; I used terms like "space-themed toys," "astronaut plush," "cuddly space toy," and "plush planets" to ensure my products appeared in relevant searches.

3. Pricing Strategy: Competitive pricing was key. I researched similar products to set a price point that offered value while maintaining profitability.

Boosting Visibility and Sales

Simply listing products on Amazon isn't enough. To drive sales, I implemented several strategies:

1. Optimizing Product Listings: I continuously refined my product descriptions, incorporating keywords like "high-quality plush," "realistic astronaut toy," "space adventure," and "imaginative play." This helped improve my search rankings and attract more customers.

2. Amazon Advertising: I invested in Amazon’s advertising tools, including Sponsored Products and Sponsored Brands. This increased my products’ visibility and drove targeted traffic to my listings.

3. Customer Reviews: Positive reviews are crucial for building trust and credibility. I encouraged satisfied customers to leave reviews and promptly addressed any negative feedback to improve my products and customer service.

Have a look at my product business Storklings